7.

By intelligent use of ‘music-on-hold’, that is the recording that callers hear while the telephone system puts them through, the often negative image of being ‘on hold’ can be turned into a new communication medium with a high net contact rate. Thanks to musiphone®, this new medium can relay information to waiting customers about products, services or the company in general, all – if what is played is well put together – without being overbearing. Ideally, the caller will even feel that it shortens the time spent waiting.

By very careful selection of the spoken information relayed to customers while on hold and strict, regular updating of what is played out, a company’s ‘on-hold sequence’ can become an indispensable tool for building customer loyalty. This can become the case, for instance, if the on-hold sequence talks about the company’s corporate values or mentions exclusive special offers, ‘only advertised here’.

For the first time ever, musiw@b® systems’ innovative and unique musiphone® technology allows responsibility for the care required to do regular updates to be taken away from on-site staff and delegated to a central service provider. Thanks to a self-contained download process, that NEXT LEVEL systems run themselves via a simple, scheduled dial-up connection, nobody on site needs to be charged any more with playing in new CDs, importing data from memory cards or any such like tasks. This removes a big area of uncertainty (for example, about what happens when the person responsible is on holiday). In particular, it is now no longer a problem to update every desired location at the same time.

musiw@b® technology enables announcements and music recordings stored on a central server to be downloaded automatically anywhere where there are telephone lines – therefore, anywhere in the world, with no limitation! And the number of systems downloading data using musiw@b® technology can be virtually as many as you like!

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